Investigation
Exercise #7 “DO WHAT YOU LOVE AND LOVE WHAT YOU DO”
Part One:
The content of this website is very thorough! It’s useful to me
as a potential buyer wanting to attend this summers 2015 Women’s World Cup in
Canada. The photos of this site make me feel as though I am in a Canadian
stadium getting ready to watch the USA take on their competition. They use
great bold links, which make it easy to navigate and want to plan and organize
my trip right there through FIFA. This site is definitely organized by my
needs. It gives me a preview at the top of the website of what my experience
would look like, then as you scroll down it gives you information about players
and the teams qualified for the World Cup and then right directly in the middle
it really grabs my attention with information on how to buy tickets for games
I’m interested in, how to reserve hospitality, and if I am interested in being
a volunteer at the FIFA world cup. Looking for information on this site was
very convenient. It hit all of my needs. What this website offers that I
especially love is a map of Canada so you don’t have to leave the website to
Google. It shows you where all the matches will take place how far away each
venue is from one another. This is a great content rich strategy!
In the terms of visually eye appealing this site isn’t the best.
It doesn’t have the “Oooh Aaahh” factor but it makes up for that with its
impressive first hand photos and videos. You can tell FIFA values more on
getting their information updated and on the web than they value making it look
pretty with hard to use gadgets. I think this is a positive that they focus
more on their content, and in return as a buyer I feel less overwhelmed by unnecessary
decorative distractions.This site screams passion all over it. For a buyer like
myself that is extremely passionate about soccer they convey it in various ways
that make it hard for me to leave the site without making strides closer for
myself to attend the FIFA world cup in June. I can tell they are passionate
about what they do because they show the different organizations they work with
and are proud to show them off, without having the fear of buyers loosing site
on their product.
There are many ways to interact with FIFA. They have a great
Facebook page, YouTube channel, and twitter feed that I am a frequent visitor
on and I have tweeted at FIFA multiple times. I actually recently saw they were
giving away free tickets on twitter and participated in the drawing. Their
aren’t any direct ways to contact and share opinions and thoughts with other
buyers directly on the website but that’s what their social media is for. FIFA
is such a large organization that they wouldn’t be able to reach all of their
buyers effectively off their site. They have plenty of other websites that have
opportunities to share experiences, just not this exact website.The FIFA
website is directly linked with their Facebook, YouTube channel, and twitter
and I would say they are a though leader based on the their effective marketing
and advertising and being able to interact with customers internationally. I personally
am drawn to this site as a buyer for soccer products, tickets, and gear because
I know what I am getting is always the real deal. Unlike ticketstub or other
online sites that sell tickets for the World Cup, FIFA has the trust value, and
I think that’s what drives its customers. They also attract buyers with plenty
of deals and sales if you are active on their website!
Part
2:
Working for ESPN is one of my dream jobs and what ESPN’s
objective is to leave lasting impressions and experiences through their events
they put on. Through their website they lack showing the experiences their
buyers receive from their events rather they focus more on the athletes. This
is something I personally would change if I were able to work for ESPN. To make
their website more content rich they need to hit more of the sentimental/
emotional chords with buyers. Fox Sports is one of ESPN’s top competitors for
2015. After looking at their website I saw that ESPN was had a larger “wow
factor” but fox sports had more of a content rich website because of the wide
range of stories and news they provided, not just promoting the athletes,
teams, and sporting events.
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