Investigation #3
Sports Event
Management Industry
3 Buyer personas
1.Athletes-
recognition, comfortable travel, personally touching and bring out the passion
for the sport they play.
2. Families of
Participating Athletes- Appropriate ticket prices, will travel be easy and
convenient (date/time), is the venue meet needs and expectations
3. Sport fans-
what candy and food will be sold at this event, interaction with college
athletes at events (signatures, pictures, etc), gear or memorabilia sold at
event
2. Identify 5 key sources of thought leadership in this
industry. Describe each in your blog, including (a) their
purpose/products, (b) overview of types of information they share, (c) how they
share the information- forms of thought leadership, and (d) how they promote
their thought leadership. For each, make sure you tell me HOW YOU KNOW
they are a thought leader in your industry. Provide images/links/examples
of each of your "thought leaders" in your blog.
There purpose is to give knowledge about the game of soccer,
current events, schedules and other useful information for soccer fans. They
promote their thought leadership through social media, blogs, and I know they
are a thought leader because they link up with the top women’s soccer sites
.
2. ESPN- a) to
provide comprehensive sport coverage, products- espn merchandise, television,
news stations, commercials b) Latest news, top plays, top players, top teams,
games and schedules c) they primary share their information through videos,
they use blogs to recap information and they use social media such as instagram
http://instagram.com/espn/ and twitter to
provide the latest most important news. D) ESPN promotes their thought
leadership through advertisement, endorsements, supporting charities etc.
* ESPN is a thought leader in the sports industry because it
is the outlet for all Sports Fans desires and needs by being up to date 24/7
with the latest sport news.
3. NCAA (National
Collegiate Athletic Association) a) membership driven organization that
focuses on the well being of student athletes, an inclusive culture, and
leadership skills. B) They share quality universities all over the United
States, provide college schedules, tournaments, and events. They also provide
hundred of thousands of scholarships throughout collegiate sports. C) They show
their information throughout college universities using white papers- to prove
their argument for athletes becoming student athletes. Using surveys they are
constantly gathering information to help make athletes more inspired and
passionate about their sport D) They team up many professional sports
organizations, they provide how-to succeed academically while being a student
athlete.
*NCAA is a thought leader because it covers all college
divisions of sports…Division 1, II, III and NAIA. They offer the largest amount
of scholarships to student athletes.
Stars and stripes is a popular blog page that allows
athletes and sports fans, particularly soccer fans to keep up with what is
happening in the world with soccer professionally. Its easy to navigate and fun
to use and I use them as a thought leader.
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