Investigation #8
Sports Events
Pinterest Board : https://www.pinterest.com/karyssa_jane/sports-events/
Infographic:
Wednesday, March 11, 2015
Monday, March 9, 2015
Investigation #7
Investigation
Exercise #7 “DO WHAT YOU LOVE AND LOVE WHAT YOU DO”
Part One:
The content of this website is very thorough! It’s useful to me
as a potential buyer wanting to attend this summers 2015 Women’s World Cup in
Canada. The photos of this site make me feel as though I am in a Canadian
stadium getting ready to watch the USA take on their competition. They use
great bold links, which make it easy to navigate and want to plan and organize
my trip right there through FIFA. This site is definitely organized by my
needs. It gives me a preview at the top of the website of what my experience
would look like, then as you scroll down it gives you information about players
and the teams qualified for the World Cup and then right directly in the middle
it really grabs my attention with information on how to buy tickets for games
I’m interested in, how to reserve hospitality, and if I am interested in being
a volunteer at the FIFA world cup. Looking for information on this site was
very convenient. It hit all of my needs. What this website offers that I
especially love is a map of Canada so you don’t have to leave the website to
Google. It shows you where all the matches will take place how far away each
venue is from one another. This is a great content rich strategy!
In the terms of visually eye appealing this site isn’t the best.
It doesn’t have the “Oooh Aaahh” factor but it makes up for that with its
impressive first hand photos and videos. You can tell FIFA values more on
getting their information updated and on the web than they value making it look
pretty with hard to use gadgets. I think this is a positive that they focus
more on their content, and in return as a buyer I feel less overwhelmed by unnecessary
decorative distractions.This site screams passion all over it. For a buyer like
myself that is extremely passionate about soccer they convey it in various ways
that make it hard for me to leave the site without making strides closer for
myself to attend the FIFA world cup in June. I can tell they are passionate
about what they do because they show the different organizations they work with
and are proud to show them off, without having the fear of buyers loosing site
on their product.
There are many ways to interact with FIFA. They have a great
Facebook page, YouTube channel, and twitter feed that I am a frequent visitor
on and I have tweeted at FIFA multiple times. I actually recently saw they were
giving away free tickets on twitter and participated in the drawing. Their
aren’t any direct ways to contact and share opinions and thoughts with other
buyers directly on the website but that’s what their social media is for. FIFA
is such a large organization that they wouldn’t be able to reach all of their
buyers effectively off their site. They have plenty of other websites that have
opportunities to share experiences, just not this exact website.The FIFA
website is directly linked with their Facebook, YouTube channel, and twitter
and I would say they are a though leader based on the their effective marketing
and advertising and being able to interact with customers internationally. I personally
am drawn to this site as a buyer for soccer products, tickets, and gear because
I know what I am getting is always the real deal. Unlike ticketstub or other
online sites that sell tickets for the World Cup, FIFA has the trust value, and
I think that’s what drives its customers. They also attract buyers with plenty
of deals and sales if you are active on their website!
Part
2:
Working for ESPN is one of my dream jobs and what ESPN’s
objective is to leave lasting impressions and experiences through their events
they put on. Through their website they lack showing the experiences their
buyers receive from their events rather they focus more on the athletes. This
is something I personally would change if I were able to work for ESPN. To make
their website more content rich they need to hit more of the sentimental/
emotional chords with buyers. Fox Sports is one of ESPN’s top competitors for
2015. After looking at their website I saw that ESPN was had a larger “wow
factor” but fox sports had more of a content rich website because of the wide
range of stories and news they provided, not just promoting the athletes,
teams, and sporting events.
Investigation #5
Investigation #5
1.
Print advertising in the Sports Event Management field is huge.
Sports take active outdoor leisure participation so majority of buyers aren’t
at home sitting on a computer 24/7. Here are a few print advertisements I think
are very effective.
2.
5 Characteristics for creating an effective logo are:
1.
Think about your target market
2.
Follow company’s color scheme
3.
Be inspired but don’t copy other successful logos
4.
Show the design to a test market
5.
Use feedback given
Effective
logo: Starbucks
Ineffective Logos:
These
logo’s look tacky with the Word Art and lack eye appeal. For Swan Real Estate-fewer words are better
and the image needs color to attract viewer’s attention. For sound cloud its
all one color which doesn’t show much creativity or thought outside the box.
3.
Color
is powerful because it can change our mood – the mood of potential customers.
If a website improves our state of mind, our relationship with a brand will
deepen and the probability of a return will increase.
Reebok’s new advertisement campaign “Be
more Human” is a great use of color. The campaign is challenging the world to
“Be more Human” and change how people perceive and experience fitness. They have
launched multiple commercials that show individuals pushing their limits of
fitness in outdoor settings, which draws in viewers to the beauty of nature and
what is right in front of us. Reebok wants the audience to see that pushing
ourselves and testing our limitations that we can transform both physically and
mentally.
Chico
Wilcats Change their logo 2 years ago to make it more effective. They changed
the face of the mascot and the font/ colors. In doing so it has made the Chico
State logo a statement on apparel, ads, prints, and other media.
4.
Choosing a
font for your ad isn't just about whether it appears online or in print, but
the function the font is intended to serve in the ad. In a headline or title
catching the viewer's attention is the primary objective. Flair in fonts is
what differentiates between good ads and logos versus great ads and logos.
Best
Buy and Facebook uses clear bold font on respecting backgrounds that makes the
words stand out. Buyers can see these logo’s from miles away that’s what makes
this an effective use of font.
I
think the top trends in the sports industry for 2015 so far has been focusing
on women athletes and fans and Gamefication. The trend of engaging fans and
rewarding them for participation is huge in accumulating loyal fans for the
sports industry. The sports industry has been slow on recognizing and praising
the power of female athletes and sports fans. We are seeing a current trend in
fun, enlightened campaigns aimed at female athletes and fans. Superbowl really
made an impact amongst females using the advertisement “Like a Girl”.
Investigation #3
Investigation #3
Sports Event
Management Industry
3 Buyer personas
1.Athletes-
recognition, comfortable travel, personally touching and bring out the passion
for the sport they play.
2. Families of
Participating Athletes- Appropriate ticket prices, will travel be easy and
convenient (date/time), is the venue meet needs and expectations
3. Sport fans-
what candy and food will be sold at this event, interaction with college
athletes at events (signatures, pictures, etc), gear or memorabilia sold at
event
2. Identify 5 key sources of thought leadership in this
industry. Describe each in your blog, including (a) their
purpose/products, (b) overview of types of information they share, (c) how they
share the information- forms of thought leadership, and (d) how they promote
their thought leadership. For each, make sure you tell me HOW YOU KNOW
they are a thought leader in your industry. Provide images/links/examples
of each of your "thought leaders" in your blog.
There purpose is to give knowledge about the game of soccer,
current events, schedules and other useful information for soccer fans. They
promote their thought leadership through social media, blogs, and I know they
are a thought leader because they link up with the top women’s soccer sites
.
2. ESPN- a) to
provide comprehensive sport coverage, products- espn merchandise, television,
news stations, commercials b) Latest news, top plays, top players, top teams,
games and schedules c) they primary share their information through videos,
they use blogs to recap information and they use social media such as instagram
http://instagram.com/espn/ and twitter to
provide the latest most important news. D) ESPN promotes their thought
leadership through advertisement, endorsements, supporting charities etc.
* ESPN is a thought leader in the sports industry because it
is the outlet for all Sports Fans desires and needs by being up to date 24/7
with the latest sport news.
3. NCAA (National
Collegiate Athletic Association) a) membership driven organization that
focuses on the well being of student athletes, an inclusive culture, and
leadership skills. B) They share quality universities all over the United
States, provide college schedules, tournaments, and events. They also provide
hundred of thousands of scholarships throughout collegiate sports. C) They show
their information throughout college universities using white papers- to prove
their argument for athletes becoming student athletes. Using surveys they are
constantly gathering information to help make athletes more inspired and
passionate about their sport D) They team up many professional sports
organizations, they provide how-to succeed academically while being a student
athlete.
*NCAA is a thought leader because it covers all college
divisions of sports…Division 1, II, III and NAIA. They offer the largest amount
of scholarships to student athletes.
Stars and stripes is a popular blog page that allows
athletes and sports fans, particularly soccer fans to keep up with what is
happening in the world with soccer professionally. Its easy to navigate and fun
to use and I use them as a thought leader.
Investigation #4
WATCHING GAMES AT WORK
In the article, Leisure is the new
productivity; Brigid Schulte emphasizes how the United States needs to find
ways to change our overworked culture. The article makes many valuable
statements and was found at http://www.cnn.com/2015/01/12/opinions/schulte-leisure-productivity/index.html . If we work more
efficient, productive, and creative we would have happier and healthier employees.
People need personal time just as much as they need income. This article is
very important for the sports industry. Sports teams will get more viewers in
the stands at their events. Sport fans will have the time to seek out more knowledge
about sports as well as attend sporting events if they are given this valuable
leisure time they deserve. In an article I read at the Economist http://www.economist.com/node/5476124 it was similar to Leisure
is the new productivity by expressing how American’s are overworked and their
leisure time is suppose to increase. Another similar article was found here at
ABC news http://abcnews.go.com/US/story?id=93604, Viewers of Leisure is the
new productivity weren’t afraid to be heard, they made direct comments
regarding work hours and not having enough time for leisure activities… some
agreeing and some disagreeing.
Overworked Americans ,Sporting Events, Leisure
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